2. Rich content.
The second most important thing, very close to the first, is the content of your page. This must respond to the queries and demands of the public you are addressing. Sometimes it can be tempting to save hours of work, just by copypasting content from another place on the Internet, such as a competitor who already has what you would like to show yourself on your page. This practice is counterproductive, since search engines will notice and give priority to those who consider that they have the most original content. Remember that there are many ways to say the same thing, and you have to look for your differentiating factor. Also, this content should be something that encourages people to share or recommend it. For example, if you are a real estate agent, you will be interested in putting a detailed description of a home, accompanied by good photos, so you can share it on social networks among your followers. People will likely share it, allowing you and your business to go further. This is something that search engines also see.
Our work here is more limited, since it is more marketing than technical.
No one knows your products or services better than you, and therefore, there's just no one better to talk about them than you. This is why we will count on your help here as much as possible: you must provide us with all the content you want to include on your page. As for the technical part, we take care that your website is semantically correct, using the HTML5 tags that best fit your content.